Privacy policy
Last Updated August 6, 2026
Contents
- Overview
- Definitions
- Information We Collect
- Information Collected Automatically
- Mobile App Information
- Information From Third Parties
- How We Use Personal Information
- Boutique Security and Surveillance
- SMS Communications
- Cookies and Tracking Technologies
- How We Share Personal Information
- User-Generated Content
- Your Privacy Rights
- Data Retention and Security
- Children's Privacy
- Third-Party Links
- International Data Transfers
- Filing Complaints
- Changes to This Policy
- Contact Us
Overview
Ellie Belle LLC ("Ellie Belle," "we," "us," "our") operates elliebelle.com, bridal.elliebelle.com, our mobile app, and our boutique in Eden Prairie, Minnesota, including all related content, features, and appointments (together, the "Services"). This Privacy Policy describes how we collect, use, and disclose personal information when you use the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.
We may update this Privacy Policy at any time. Updates take effect once posted to this page. Continued use of the Services after an update constitutes acceptance of the revised Privacy Policy.
Definitions
Client. Any individual who visits our website or app, books an appointment, or otherwise interacts with Ellie Belle.
Services. Our website, mobile app, boutique, and all related appointments, communications, and features.
Personal Information. Information that identifies, relates to, or can reasonably be linked to a client.
Boutique. Ellie Belle's appointment-only location in Eden Prairie, Minnesota.
Information We Collect
When you interact with Ellie Belle, whether through our website, our mobile app, or in the boutique, we collect information you voluntarily provide, including:
- Contact information: name, email, phone number, billing and shipping address
- Account details: username, password, order history
- Transaction data: payment confirmation, purchases, returns, gift cards
- Shopping preferences: items added to cart, wishlists, product reviews, referrals
- Appointment details: date and time, service type, and any notes you share with us regarding fittings, alterations, or bridal styling
- Client care communications: messages sent by email, contact form, in-app chat, or phone
Some features of the Services require this information. If you choose not to provide it, you may be unable to access certain functions, such as booking an appointment or completing a purchase.
Information Collected Automatically
Our website and our mobile app collect different information, and we want that difference to be clear rather than folded into one generic description.
On our website, we automatically collect usage data through cookies, tracking pixels, and similar technologies, including device and browser information, activity data, and location data. This data helps us analyze trends and improve the site.
Mobile App Information
In our mobile app, we do not use any third-party analytics or advertising software, and the app does not track you across other apps or websites. The app collects the following, specifically to operate the features you use in it:
- Your Ellie Belle client account profile: name, email, phone number, shipping and billing addresses, and order history, used to power your account, checkout, and order tracking within the app
- Wishlist items, appointment requests and any notes you include with them, your Belle Cash balance and referral link, and your notification preferences, stored on Ellie Belle's own servers to operate those features
- A device push notification token, along with basic device diagnostics (platform, app version, OS version, locale, time zone), used only to deliver push notifications through Firebase Cloud Messaging (Google)
- If you use in-app chat, your conversation content is handled by Tawk.to, our live chat provider; chats are anonymous unless you choose to share identifying information in the chat itself
- If you track a shipment in the app, your order ID and tracking number are shared with Track123, our parcel-tracking provider, solely to retrieve carrier status
Information From Third Parties
We may receive information about you from payment processors, marketing partners, and social media platforms. All third-party data is handled according to this Privacy Policy.
How We Use Personal Information
Ellie Belle processes personal information to:
- Fulfill orders, appointments, and other services you request
- Communicate with you about your account, orders, or appointments
- Improve and secure our website, app, and boutique
- Market our Services to you, where you have not opted out
- Meet our legal obligations
If you are a resident of the EEA, our legal basis for processing your data is legitimate interest, contractual necessity, or consent under GDPR Article 6(1)(f).
Boutique Security and Surveillance
To protect our clients, staff, and property, Ellie Belle uses Verkada, a commercial-grade security and surveillance system, to monitor activity within and around our boutique in Eden Prairie, Minnesota.
Our use of Verkada includes:
- 24/7 video surveillance of entry points, public areas, and designated interior zones
- Cloud-based, encrypted video storage with access restricted to authorized personnel
- Real-time monitoring and alerts to deter unauthorized access and protect against theft or damage
Surveillance footage is used solely for security, loss prevention, and incident response. We do not use this footage for marketing or behavioral tracking. Ellie Belle complies with applicable local laws regarding audio and video recording.
By entering our boutique, you acknowledge that you may be recorded for security purposes.
SMS Communications
By providing your phone number and opting in, you agree to receive text messages from Ellie Belle related to appointments, tailoring services, bridal fittings, order updates, account notifications, and occasional promotional communications.
Mobile information, SMS consent, and text messaging opt-in data will not be shared, sold, rented, or disclosed to third parties or affiliates for their own marketing or promotional purposes.
- Message frequency varies based on your interactions with us.
- Consent to receive text messages is not a condition of any purchase or service.
- Message and data rates may apply.
You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us at clientservices@elliebelle.com or 612-464-4889.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies for site performance, analytics, and advertising. You may disable cookies in your browser settings, though some site functionality may be affected. We recognize Global Privacy Control (GPC) signals where applicable.
These technologies apply to our website only. As noted above, our mobile app does not use advertising or tracking technologies of any kind.
How We Share Personal Information
We may share certain information with trusted advertising and analytics partners to help us measure advertising performance, personalize website content, and deliver relevant advertisements. These partners do not receive your mobile phone number or SMS opt-in information for their own marketing purposes.
Mobile phone numbers, SMS consent, and SMS opt-in data are never sold, rented, shared, or disclosed to third parties or affiliates for their own marketing or promotional purposes. SMS consent is used solely to deliver messages you have requested from Ellie Belle.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes your mobile phone number, SMS opt-in status, and SMS consent. Information sharing with subcontractors that provide messaging services is permitted solely to support the delivery of SMS communications.
User-Generated Content
If you submit reviews, testimonials, or social media posts, they may be displayed publicly.
Your Privacy Rights
Depending on your location, you may have the right to:
- Access a copy of your personal information
- Correct inaccuracies in your information
- Request deletion of certain personal details
- Opt out of marketing communications
- Restrict how we use your information
- Withdraw consent, where applicable
To exercise these rights, contact us at clientservices@elliebelle.com. We will verify your identity before processing your request.
Data Retention and Security
We retain personal information as long as necessary for legal, contractual, and business purposes, including account activity, tax and regulatory compliance, and legal claims.
Ellie Belle takes reasonable measures to protect personal information, but no system is completely secure. We encourage you to protect your login credentials and use a strong, unique password.
Children's Privacy
We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us for removal.
Third-Party Links
Our website and app may link to third-party sites we do not control. We are not responsible for their privacy practices and recommend reviewing their policies before providing personal information.
International Data Transfers
Ellie Belle operates in the United States and may transfer personal information outside your country. For clients in the EEA, we rely on Standard Contractual Clauses or similar mechanisms to ensure lawful transfers.
Filing Complaints
If you have concerns about our privacy practices, contact us at clientservices@elliebelle.com, or lodge a complaint with your local data protection authority. EEA clients can find a list of data protection authorities through the European Data Protection Board.
Changes to This Policy
The most current version of this Privacy Policy is always available on this page. Ellie Belle may update this Privacy Policy at any time, and continued use of the Services following an update constitutes acceptance of the revised Privacy Policy.
Contact Us
Questions regarding this Privacy Policy may be directed to:
Ellie Belle LLC
3040 Woodbury Dr, Woodbury, MN 55129
clientservices@elliebelle.com
612-464-4889
Ellie Belle LLC — Eden Prairie, Minnesota — By appointment only
@EllieBelleOfficial / @EllieBelleBridal
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