Privacy policy

Last updated: June 23, 2025

Ellie Belle operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Security & Surveillance

To ensure the safety of our clients, staff, and property, Ellie Belle uses Verkada, a commercial-grade security and surveillance system, to monitor activity within and around our physical boutique location in Eden Prairie, Minnesota.

Our use of Verkada includes:

• 24/7 video surveillance of entry points, public areas, and designated interior zones
• Cloud-based, encrypted video storage with access restricted to authorized personnel
• Real-time monitoring and alerts to deter unauthorized access and protect against theft or damage

Surveillance footage is used solely for security, loss prevention, and incident response. We do not use this footage for marketing or behavioral tracking. Ellie Belle complies with applicable local laws regarding audio and video recording.

By entering our boutique, you acknowledge that you may be recorded for security purposes.

How We Collect and Use Personal Information

To provide and improve our Services, we collect personal information from you in various ways:

Information You Provide Directly

When you interact with Ellie Belle, we collect information you voluntarily provide, including:

• Contact Information: Name, email, phone number, billing/shipping address
• Account Details: Username, password, security questions, order history
• Transaction Data: Payment confirmation, purchases, returns, gift cards
• Shopping Preferences: Items added to cart, wishlists, reviews, and referrals
• Customer Support Communications: Messages sent via email or contact forms

Some features of our Services require you to provide this information. If you choose not to, you may be unable to access certain functions.

Information We Collect Automatically

We automatically collect Usage Data through cookies, tracking pixels, and similar technologies when you visit our Site, including:

• Device and Browser Information: IP address, browser type, operating system
• Activity Data: Pages viewed, time spent on site, clicks, and interactions
• Location Data: Approximate geographic location based on IP address

This data helps us analyze trends, personalize content, and enhance user experience.

Information from Third Parties

We may receive data about you from:

• Payment processors (e.g., credit card issuers) to process transactions securely
• Marketing partners who help us optimize our advertising campaigns
• Social media platforms when you interact with our brand on external sites

All third-party data is handled according to this Privacy Policy.

How We Use Personal Information

Ellie Belle processes personal information for the following purposes:

• Fulfilling Orders & Providing Services: Processing payments, shipping, order tracking, returns, and customer support
• Marketing & Advertising: Sending promotional emails, showing targeted ads, and improving customer engagement
• Security & Fraud Prevention: Detecting suspicious activity and enforcing account protection
• Website Analytics: Understanding site performance, tracking visitor behavior, and improving usability
• Legal Compliance: Meeting regulatory requirements, responding to legal requests, and enforcing our policies

If you are a resident of the EEA, our legal basis for processing your data is legitimate interest, contractual necessity, or consent under GDPR Art. 6 (1) (f).

Cookies & Tracking Technologies

Ellie Belle uses cookies and similar tracking technologies to enhance website functionality and personalize your experience.

We use cookies for:

• Site Performance: Remembering preferences and login sessions
• Analytics & Research: Understanding user behavior and improving content
• Advertising: Displaying personalized ads and tracking marketing effectiveness
• You may disable cookies in your browser settings, but this may impact site functionality. We recognize Global Privacy Control (GPC) signals, allowing you to opt out of certain tracking activities.

How We Share Personal Information

We do not sell your personal data, but we may share it with trusted third parties under these circumstances:

• Service Providers: Vendors who help us operate our Site, such as payment processors, IT support, cloud storage, and logistics partners
• Marketing & Advertising Partners: For targeted advertising or promotional activity
• Legal Compliance & Protection: When required by law, to enforce our Terms of Service, or protect Ellie Belle and its customers
• Business Transactions: If Ellie Belle undergoes a merger, acquisition, or asset sale, personal information may be transferred to the new entity

User-Generated Content

If you submit reviews, testimonials, or social media posts, they may be publicly displayed and accessible to others.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access Your Data: Request a copy of your personal information
• Correct Your Information: Update inaccuracies in your profile
• Delete Your Data: Request removal of certain personal details
• Opt Out of Marketing: Unsubscribe from promotional emails or targeted ads
• Restrict Processing: Limit how we use your personal information
• Withdraw Consent: Revoke permission for data collection (where applicable)

To exercise these rights, contact us at support@elliebelle.com. We will verify your identity before processing requests.

Data Retention & Security

We store personal information as long as necessary for legal, contractual, and business purposes. Factors influencing retention include:

• Account activity & order history
• Compliance with tax or regulatory obligations
• Legal claims & dispute resolution

Ellie Belle implements strict security measures to protect personal data, but no system is 100% secure. We encourage users to protect their login credentials and use strong passwords.

Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided personal information, contact us for removal.

Third-Party Links & External Sites

Our Site may contain links to third-party websites. We do not control these external sites and are not responsible for their privacy practices.

We recommend reviewing the privacy policies of external platforms before providing personal data.

International Data Transfers

Ellie Belle operates in the United States, but we may transfer and process personal data outside your country.

For European users, we comply with GDPR regulations and use Standard Contractual Clauses (SCCs) or similar mechanisms to ensure lawful data transfers.

Filing Complaints

If you have concerns about our privacy practices, you may:

• Contact us directly at support@elliebelle.com
• Lodge a complaint with your local data protection authority if unsatisfied with our response

For EEA users, a list of EU data protection authorities can be found here.

Contact Us

If you have any questions or wish to exercise your privacy rights, contact us at:

📧 Email: support@elliebelle.com
📍 Mailing Address: 16570 West 78th Street, Suite 120, Eden Prairie, MN 55346, USA
📞 Phone: (612) 464-4889